by Erin Ward and Bobby D. Ehlert
Co-founders Inspire Hearts Fundraising
If there is one moment in a fundraising event that can transform a nonprofit’s entire year, it’s the paddle raise—“the BIG ask,” “call to action,” “fund-a-need,” "special appeal," or whatever you choose to call it. When done right, a paddle raise doesn’t just raise money—it raises belief, builds community, and ignites generosity at a level no silent auction, live auction, or sponsorship package can match. It is the most direct, mission-centered, and emotionally resonant revenue generator in the room.
But the perfect paddle raise doesn’t happen by luck. It happens by design.